Pricing

Simple plans for your calls and appointments.

Choose between Basic and Growth based on your call volume, team needs and the level of automation your business needs.

Both plans include AI call answering, appointment handling, business knowledge, reporting and a customer dashboard.
Prices exclude VAT. Included allowances reset monthly. Additional minutes, SMS and phone numbers are available separately.
01

Basic

£49 / month

For small businesses that need reliable AI call answering, appointment handling and everyday customer support.

Included each month

200 AI voice minutes

About 100 calls

80 outbound SMS

1 UK mobile number

1 AI receptionist

2 staff users

1 concurrent call

Extra minutes: 30-minute pack for £9
  • 24/7 AI call answering
  • British English voice with custom opening line and tone
  • AI-assistant disclosure and compliance controls
  • Message taking and caller-detail capture
  • Human transfer and fallback number
  • Services, pricing, opening hours and service areas
  • Approved-price quotations
  • FAQ and business knowledge search
  • UK vehicle-registration and MOT lookup
  • Book, reschedule and cancel appointments
  • Native diary with capacity per slot
  • Google Calendar, Microsoft 365, Cal.com and iCal sync
  • One appointment reminder by SMS or email
  • Call summaries and full transcripts
  • Dashboard with calls, bookings, messages and allowance usage
  • Shared customer inbox
  • Customer records and history
  • Missed-call, message, transfer and booking alerts
  • Daily digest and weekly activity report
  • Two-step authentication and session controls
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Self-serve onboarding. UK email and support-ticket support.
02 Recommended

Growth

£99 / month

For growing teams that need more call capacity, more automation, advanced reporting and greater staff control.

Included each month

500 AI voice minutes

About 250 calls

160 outbound SMS

40 inbound SMS

1 UK mobile number

2 AI receptionists

5 staff users

2 concurrent calls

Extra minutes: 30-minute pack for £9
  • Everything included in Basic
  • Multiple AI receptionists for lines or departments
  • Outbound AI callbacks and confirmations
  • Bookings allocated to specific services and staff members
  • Appointment CSV export and advanced diary filters
  • Separate caller and AI call recordings
  • Sentiment and AI call analysis
  • Follow-up queue
  • Advanced analytics by hour, weekday and line
  • Booking, no-show and repeat-customer analytics
  • Receptionist evaluation and tool-success reporting
  • CSV reports and PDF summaries
  • Reusable SMS templates
  • Conversation assignment to staff
  • Customer CSV import and export
  • SMS opt-out filters
  • Custom staff roles and permissions
  • Business activity and sign-in history export
  • Bring your own number via SIP or supported Twilio connection
  • Priority support
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Self-serve onboarding with priority support.
Trial

free capped trial

Both plans include a free trial with 30 voice minutes and 10 outbound texts, with no payment card required to begin. Calls and texts stop at their respective trial limits, or when the trial ends. To continue, choose a paid plan and add a payment method. If you add a payment method during the trial, your selected plan starts billing when the trial ends; otherwise, your subscription pauses until you start paid billing.

Annual billing

One month free

Choose annual billing and receive the equivalent of one month free.

Extra number

£5 / month

Add another phone number to either plan for £5 per month.

Included in both plans

More than answering the telephone.

Appointment handling

Callers can book, reschedule and cancel through the configured native diary or supported calendar connection.

Business knowledge

Teach the AI your opening hours, services, pricing, address, service areas and approved answers.

Human handover

Calls can transfer to a configured human destination with a fallback number available when needed.

Call records

Review call outcomes, duration, summaries and full transcripts from your dashboard.

Shared inbox

Keep calls and SMS together in one customer thread, including unresolved and needs-human views.

Account controls

Two-step authentication, session controls, GDPR access tools and SMS STOP registration are available in both plans.

Plan comparison

Basic or Growth?

On smaller screens, swipe the comparison table horizontally.

Feature Basic Growth
Plan limits
Monthly price excluding VAT £49 £99
Included AI voice minutes 200 500
Approximate calls 100 250
Included outbound SMS 80 160
Included inbound SMS — 40
UK mobile numbers 1 1
AI receptionists 1 2
Staff users 2 5
Concurrent calls 1 2
Calls & AI receptionist
24/7 AI call answering Included Included
British English voice and custom tone Included Included
AI-assistant disclosure and compliance controls Included Included
Message taking and caller-detail capture Included Included
Human transfer and fallback number Included Included
Business knowledge and service information Included Included
Service enquiries and approved-price quotations Included Included
FAQ knowledge search Included Included
UK registration / MOT and job-status lookup Included Included
Multiple AI receptionists Not included Included
Outbound AI callbacks and confirmations Not included Included
Bookings & diary
Native appointment diary Included Included
Book / reschedule / cancel appointments Included Included
Google Calendar / Microsoft 365 / Cal.com / iCal sync Included Included
Appointment reminders Up to 1 reminder Up to 3 SMS-related interactions
Bookings allocated to staff and services Not included Included
Appointment CSV export and advanced filters Not included Included
Reporting
Call log, summary and transcript Included Included
Main dashboard reporting Included Included
Call recordings Not included Included
Sentiment and AI call analysis Not included Included
Advanced call and booking analytics Not included Included
Receptionist evaluation reporting Not included Included
CSV reports and PDF summaries Not included Included
Daily digest email Included Included
Weekly activity report Included Included
Inbox & customers
Shared customer inbox Included Included
Outbound SMS replies Included Included
Reusable SMS templates Not included Included
Assign conversations to staff Not included Included
Customer records and full history Included Included
Customer CSV import / export Not included Included
Operational alerts Included Included
Access & service
Custom roles and permissions Not included Included
Business activity and sign-in export Not included Included
Bring your own number via SIP / supported Twilio connection Not included Included
Two-step authentication and session control Included Included
Onboarding Self-serve Self-serve
Support UK email & support tickets Priority support
Advanced custom call flows Paid add-on Paid add-on
WhatsApp Not sold / not live Not sold / not live

Feature availability follows the current configured gobotAi dashboard. SMS and voice allowances are separate. Growth includes additional team, reporting and automation capabilities not included in Basic.

Extra usage

Add more when you need it.

Voice

Extra AI minutes

£9

Add a pack of 30 additional AI voice minutes.

  • Basic: £9 per 30-minute pack
  • Growth: £9 per 30-minute pack
SMS

Extra SMS

From £8

Purchase additional SMS allowance when your included allowance is not enough.

  • Basic: 80 outbound SMS for £8
  • Growth: 80 outbound + 20 inbound for £10
Telephone

Extra phone number

£5 / month

Add an additional phone number to either Basic or Growth.

Need a more advanced call flow?

Advanced custom call flows built by the gobotAi team are available as a paid add-on. We can review your workflow and confirm the additional scope before work begins.

Discuss your setup
Pricing FAQs

Common questions about Basic and Growth.

Basic includes one AI receptionist, one UK mobile number, 200 AI voice minutes, 80 outbound SMS, two staff users, one concurrent call, appointment handling, calendar sync, transcripts, reporting, shared inbox and customer records.
Growth increases your usage and adds a second AI receptionist, staff-specific bookings, outbound AI callbacks, call recordings, sentiment analysis, advanced analytics, SMS templates, conversation assignment, custom roles and additional number-connection options.
Yes. Both Basic and Growth include the native diary with booking, rescheduling and cancellation, subject to the configured booking rules.
Current supported options include Google Calendar, Outlook or Microsoft 365, Cal.com and iCal busy-feed synchronisation.
Additional voice usage is available in 30-minute packs costing £9 for either plan.
Yes. Basic can add a pack of 80 outbound SMS for £8. Growth can add a pack of 100 SMS for £10, consisting of 80 outbound and 20 inbound.
Yes. Both plans include a free trial with 30 voice minutes and 10 outbound texts, with no card required to begin. Your trial stops at its limits or end date. A saved payment method allows your selected plan to start billing after the trial. Without one, the subscription pauses; you can choose to start paid billing later.
Yes. Annual billing includes the equivalent of one month free.
Growth supports bringing your own number through SIP or a supported customer-owned Twilio connection.
No. WhatsApp is not currently sold and is not live in either Basic or Growth.
Advanced custom call flows built by the gobotAi team are a paid add-on for both plans.

See which gobotAi plan fits your calls.

Tell us about your business, call volume and appointment process. We can demonstrate the relevant workflow and help you compare Basic and Growth.

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